Terms & Conditions – Lead Generation Services

These terms apply to every purchase or pre-booking of leads from Gradify Enterprise ("Gradify", "we", "us") through gradifysolutions.com, including the pre-booking page, quotations and invoices. By ticking "I agree" and paying, you ("Client") accept these terms.

1. Service

1. Gradify generates enquiries ("leads") from people interested in online degree programmes, such as Online MBA, through sources including Meta (Facebook/Instagram) ads, aggregator platforms and Google Search ads.
2. Each lead contains the details the enquirer submitted, typically name, mobile number, email and programme interest. Fields can vary by source.
3. Leads are delivered through your Vidyarc CRM login (created after full payment) or a shared sheet.

2. Prices, GST and invoices

1. Prices are per lead (CPL) as shown on the page or in your quotation. GST at 18% is added: CGST 9% + SGST 9% for Karnataka, or IGST 18% for other states.
2. Companies must give a valid GSTIN. Individuals must give a valid PAN. The details you enter are printed on your tax invoice, so please check them before paying. Corrections after an invoice is issued may need a credit note.
3. A tax invoice is emailed for each payment and is available in your Vidyarc account.
4. Any discounts and coupons apply only within the stated period and to sources that meet their minimum quantity. They cannot be combined with other offers unless stated.

3. Payment

1. 100% of the order value (including GST) must be paid before delivery starts.
2. A slot booking (from ₹2,000 + GST) reserves your slot and the price shown at booking. The balance must be paid before delivery. If the balance is not paid by the date we give you, the booking may lapse and the slot booking amount is not refunded.
3. If you deduct TDS, share the TDS certificate (Form 16A) within the statutory timeline.

4. Delivery

1. Delivery starts within 48 hours of full payment: aggregator leads usually within 2 days, Meta within 3 days and Google within 4–5 days.
2. Leads are spread over the delivery period you choose (10, 15, 20 or 25 days, or longer for large orders), with a maximum of 10 leads per day.
3. Daily numbers can vary with ad-platform performance, holidays and audience behaviour. We will complete the ordered quantity, and may extend the delivery period to do so.

5. Lead quality and replacement

1. The following can be replaced: junk, duplicate, wrong-number, negative-bucket and clearly not-interested leads, reported in writing (email to finance@gradifysolutions.com or through your Gradify POC) within 48 hours of delivery.
2. Reports are verified by the Gradify team using call recordings, disposition notes or other evidence. Verified leads are replaced with fresh leads.
3. Complimentary, bonus or churn leads, and leads reported after 48 hours, are not eligible for replacement.

6. No refunds

1. All payments, including slot bookings, are non-refundable once the order is confirmed or a campaign has started.
2. Eligible leads are replaced, never refunded in cash.
3. If Gradify cannot deliver the ordered quantity for reasons within our control, we will deliver the shortfall over an extended period or, at our option, adjust it against a future order.

7. No conversion guarantee

1. We work to deliver relevant, high-intent leads and keep optimising campaigns so that you can get a strong return on investment (ROI).
2. However, Gradify does not guarantee admissions, enrolments, sales, conversion rates or any specific ROI. Results depend on factors outside our control, including your counselling quality, speed of first call, follow-up, pricing, university choice and the enquirer's own decision.
3. Tips we share on calling and follow-up are guidance only.

8. Use of data and compliance

1. Leads are for your own counselling and sales only. You must not share, sell, rent or resell them to any third party.
2. You must handle lead data securely and lawfully, including under the Digital Personal Data Protection Act, 2023, and contact enquirers only for the programme they enquired about.
3. You are responsible for following telecom and messaging rules (including TRAI and DND requirements) and WhatsApp policies when contacting leads.
4. Misuse of leads, harassment of enquirers or resale can lead to suspension of delivery without refund.

9. Your Vidyarc account

1. Your login is personal to your organisation. Keep your password confidential and change the temporary password after first login.
2. Gradify may suspend access for misuse, non-payment or a breach of these terms.

10. Changes to scope

Any change to targeting, programme, sources, quantity or delivery speed after the order starts can affect timelines and pricing, and needs written confirmation from Gradify.

11. Limitation of liability

To the extent permitted by law, Gradify's total liability for any claim relating to an order is limited to the amount you paid for that order. Gradify is not liable for indirect or consequential losses, such as lost profit or lost admissions.

12. Governing law and disputes

These terms are governed by the laws of India. Disputes are subject to the exclusive jurisdiction of the courts at Bengaluru, Karnataka.

13. Contact

Gradify Enterprise (a vertical of Gradify Learning), 4th Floor, The Hub, Raj Serinity, Begur Road, Yelenahalli, Bengaluru, Karnataka 560068
Billing and invoices: finance@gradifysolutions.com · General: info@gradifysolutions.com · Phone: +91 79800 06284

Gradify may update these terms. The version shown when you pay applies to that order.