Gradify Solutions is a Bengaluru-based team that runs Google, Meta, YouTube and programmatic campaigns for education and EdTech businesses, with results tracked to admissions.
Performance marketing means you pay for measurable outcomes and judge campaigns by what they deliver, such as qualified leads and customers, rather than by reach alone.
Bangalore has plenty of performance marketing agencies, so the useful question is which one understands your market. We focus on education, which means we know that a cheap lead means little if it never becomes an admission.
Working with a team in the same city can also make it easier to sit down, review numbers together and speak directly with the people running your account. We work with clients across India, too.
Campaigns on high-intent searches, with careful keyword and negative keyword control.
Lead form and conversion campaigns, with quality filters to reduce junk enquiries.
Video campaigns that build trust across long decision cycles.
Reach and retargeting across relevant websites.
Focused pages, conversion tracking and CRM links.
Structured testing of messages, formats and offers.
Clear monthly reports against the outcomes that matter to you.
Use these questions to compare any agency, including us.
| Question to ask | What a good answer looks like |
|---|---|
| What will you be measured on? | A business outcome, not just clicks or impressions |
| Do you work in my sector? | Real understanding of how your customers buy |
| Who owns the ad accounts? | You should keep access to your accounts and data |
| How do you report? | Clear reports linked to leads and sales |
| What happens in the first 30 days? | A concrete plan for setup, testing and review |
We review your accounts, tracking, landing pages and funnel.
We agree on goals, budget and the channel mix.
We set up tracking first, then launch focused campaigns.
We review results regularly and move budget to what works.
We share monthly reports against agreed outcomes.
Google catches people who are already looking. It tends to give you high intent, but competition on popular terms can make clicks expensive, so keyword selection matters.
It extends reach across Google surfaces. It needs clean conversion data, because it learns from whatever signals you give it.
These suit visual stories and lead forms, and they can generate volume quickly. Quality depends heavily on your audience, creative and form design.
Video helps when a decision needs trust. It works well for explaining a programme or showing how something works.
Display reach and retargeting keep you visible while people compare options. It works best as a support channel.
If conversions are not measured properly, the platforms optimise towards the wrong thing. We fix tracking before we spend more.
Traffic cannot fix a confusing page. Speed, clarity and a single next step all matter.
Optimising for form fills can bring in form fillers. Where possible, feed qualified leads back into the platforms.
Spreading a small budget across too many campaigns leaves each one without enough data to learn.
Your sales team knows which leads are real. Without their feedback, your media team is working blind.
Pricing models vary, so ask each agency to explain theirs in writing.
| Pricing model | How it works | Watch out for |
|---|---|---|
| Monthly retainer | Fixed fee for managing your account | Clear scope and reporting |
| Percentage of ad spend | Fee rises with your budget | Whether incentives match your goals |
| Performance-linked | Part of the fee depends on outcomes | How outcomes are defined and tracked |
Our Bengaluru office is on Begur Road, and we are open Monday to Saturday, 10 AM to 7 PM. You are welcome to book a call first so the right person is available when you visit.
Share your goals and current spend. We will give you a specific view on where performance can improve.