Whether you sell to learners, institutions or both, we plan separate B2C and B2B motions so each buyer gets the right message and funnel.
EdTech products often sell two ways at once: direct-to-learner subscriptions, and institutional deals sold into schools, colleges, or corporate training teams. Those are different sales motions with different buyers, timelines, and objections — treating them identically wastes budget on both sides.
For consumer-facing acquisition, we focus on trial-to-paid conversion, not just signups. For the institutional side, lead generation and sales enablement are built around procurement cycles and decision committees, not one-click conversions.
One form, routed to the right team based on what you're building.